Website optimization through a Noida SEO company is a useful thing for many Indian businesses. While they often have their own website, it’s not necessarily been made perfectly. There will inevitably be mistakes and things that were not best practices at the time the site was developed but are expected today.
- Optimizing for Usability
Usability is important for search engine optimization because Google looks at the average time on the site and the number of pages viewed before the visitor chose to leave. When a site is poorly designed where it’s difficult to find the content or it’s just badly written, the usability suffers and so does the time on site.
Poor site visitor metrics is an important ranking factor for Google. Especially in 2019, they want every searcher to get a good result from using their search engine and being sent to the resultant recommended web site. When they bounce back unduly, it reflects badly on the site and causesthe site to lose (not gain) ranking positions as a result.
- Optimizing for Conversions
Conversions – where a visitor becomes a buyer or signs up to a newsletter if that was the targeted action – is also important for Google. It shows that visitors were happy with the site that was recommended in the search results and took some further action on the site. This might have been buying a product, signing up to a newsletter or something else. It indicates some degree of genuine interaction with the site; not just bouncing out 5 seconds after arriving because it didn’t answer their question or solve their problem.
- Optimizing with Better Content
When the content quality that’s been previously published is poor, no matter what the SEO company does, it will act as an anchor on ranking performance. Not only is Google getting far smarter when it comes to determining content quality just through its understanding of natural language and AI, but successful sites also often undergo a manual review process against Google’s Searcher Guidelines. A blackmark there and the site will permanently get hit with a downgrade in rankings.
By improving existing content and updating anything older than a year, along with publishing new, better quality content, it’s possible to rank better and avoid any negative outcome from continuing to ride along with low-quality writing.
- Optimizing by Targeting Relevant Search Terms
The optimization for relevant search terms – keywords – takes several forms. Certainly, individual articles may not be optimized properly for the right terms. On the flip side, they can be overly optimized by including the terms far too many times in a single article which screams of keyword stuffing.
A site audit will also reveal the frequency that keywords are repeatedly used in backlinks to the site. This again may be too little or too much. Changes can be made to some links, others might be disavowed to discount them from your ranking. New links might also be built out to rebalance the anchor text to make the backlink profile more natural and sensible.